RSA Technical Brief: The openness of today's networks and the growing sophistication of advanced threats make it almost impossible to prevent cyber attacks and intrusions. This technical brief discusses why combating advanced threats depends on organizations shifting more security resources from prevention to detection and remediation, and developing intelligence-driven security programs.

6 Billion hours of video are watched EACH MONTH on YouTube .... That's almost 1 HOUR for every person on Earth! There is no denying the power and reach of YouTube. But, are quality issues common with YouTube videos negatively impacting your brand? We investigate.

Learn how Forrester researched Microsoft’s Application Lifecycle Management and found that it increases productivity, lowers costs, and creates more agile IT organizations.

Today, enterprises are increasingly dependent on business services delivered by their IT organizations. These services underpin almost every business function, ranging from manufacturing and supply chain through to customer service and online sales. Because of their critical nature, business services need to be highly available and responsive – any disruption has a major financial and customer impact. Download this study to learn more about ServiceNow’s ServiceWatch and how it can help your organization prevent outages that could lead to: • Lost revenue • Lost employee productivity • Lost customers

Data governance is all about managing data, by revising that data to standardize it and bring consistency to the way it is used across numerous business initiatives. What’s more, data governance ensures that critical data is available at the right time to the right person, in a standardized and reliable form. A benefit that fuels better organization of business operations, resulting in improved productivity and efficiency of that organization. Thus, the importance of proper data governance cannot be understated. The concepts of data governance have evolved, where the first iteration of data governance, often referred to as version 1.0, focused on three simplistic elements: objectives, structure and processes; having a limited focus and scope due to its tactical usage. The opportunity from the growing value of data in the realm of analytics, business intelligence, and generating insights was left unrealized. Today, organizations are moving towards what can be called Data Governance 2.0,

Customer experience might be a relatively new term, but the concept goes back millennia. In Ancient Greece, the retailer’s relationship with the customer was deep and personal, and that’s because the seller knew almost every customer extremely well. What happened? Mass distribution and mass marketing, for one. But now, thanks to technology, we are returning to being able to form a deep, personal relationship with the customer. Read this eBook to learn about the retailer’s journey from knowing the customer to depersonalization to using powerful technology to go back to the types of vendor-buyer relationships that existed thousands of years ago.

Relational databases had their day and are still viable for certain use cases, but the advent of the cloud and subsequent proliferation of cloud applications is putting an almost unmanageable burden on their capabilities. Read this eBook to learn why your RBMS fails at scale, and why it’s no longer a viable option for today’s distributed, super fast-paced, cloud-friendly world.

Enterprise Holdings (EHI) is the corporate parent of Enterprise Rent-A-Car, Alamo Rent A Car, National Car Rental and Enterprise CarShare. With annual revenues of $16.4 billion and more than 78,000 employees, EHI and its affiliates own and operate almost 1.4 million cars and trucks. This makes it the largest car rental service provider in the world measured by revenue, employees and fleet.

Push notifications for mobile and web that boost customer engagement & retention. Our data study of 63 million new app users shows that when brands send high value push notifications more frequently (sometimes more than one a day!) users are more likely to engage and keep their app. So what kinds of push notifications should you be sending? Download this eBook for 50+ examples you can use to increase the frequency of your notifications (web or app) — and reap the bottom line benefits.

Unstructured data has exploded in volume over the past decade. Unstructured data, media files and other data can be created just about anywhere on the planet using almost any smart device available today. As the amount of unstructured data grows exponentially, customers using this data need to be able to take advantage of the right storage solutions to support all of their file and object data requirements. IBM® recently added a new storage system to their Spectrum product family, IBM Spectrum Network Attached Storage (NAS). IBM Spectrum NAS adds another software-defined file storage system to IBM’s current unstructured data storage solutions, IBM Spectrum Scale™ and IBM Cloud Object Storage (COS). Below, we will discuss the three systems and supply some guidance on when and where to use each of them.

Last year, we found the vast majority of marketers are familiar with running programmatic campaigns. So when we surveyed over 1,300 marketers from Europe and North America this year, we shifted our focus and dove deeper into how they're thinking about the latest performance strategies across every stage of the marketing funnel. You will learn: • Why 57% of marketers are changing their attribution model this year • Why almost 40% of marketers spend a majority of their budgets on measurement alone • Why 69% of marketers are using dynamic email based on user behaviour • And more! See how you compare!

The headwinds facing traditional and online retailers in 2017 are numerous and well documented. Chief among the challenges: a sustained assault on established business models driven by changing consumer behavior and the competitive might of e-commerce giant Amazon. Large big-box players, such as Walmart and Target, are responding to the threat - and embracing the opportunity of e-commerce - by boosting online spending by hundreds of millions or even billions of dollars annually. Yet even the largest and most well-resourced players can’t simply spend their way to success. Competing with Amazon and adjusting to the changing demands of consumers means taking a hard look at the engines driving e-commerce and digital marketing operations, scouring for missed opportunities, and investing in the technologies that will fuel the innovations of tomorrow.

The headwinds facing traditional and online retailers in 2017 are numerous and well documented. Chief among the challenges: a sustained assault on established business models driven by changing consumer behavior and the competitive might of e-commerce giant Amazon. Large big-box players, such as Walmart and Target, are responding to the threat - and embracing the opportunity of e-commerce - by boosting online spending by hundreds of millions or even billions of dollars annually. Yet even the largest and most well-resourced players can’t simply spend their way to success. Competing with Amazon and adjusting to the changing demands of consumers means taking a hard look at the engines driving e-commerce and digital marketing operations, scouring for missed opportunities, and investing in the technologies that will fuel the innovations of tomorrow.

In this Podcast with Eli Almog, Corporate Architect in BMC's CTO Office, discusses how IT managers can know when it's time to look at BSM, consider CMDB, learn how virtualization fits into your organization, and how automation can help your company retain its competitive edge.

Network security intrusions and data theft incidents grab headlines almost daily. Organizations rely on WatchGuard for network solutions. Read on to understand why WatchGuard is "best-in-class by design"

Este libro proporciona una visión general de la seguridad de la red y explica cómo los ciberdelincuentes pueden utilizar métodos ocultos o actualmente no detectables para acceder a los sistemas de red protegidos. Las técnicas de evasión avanzadas (AETs, Advanced Evasion Techniques) eluden las soluciones comunes actuales de seguridad de red. Pueden transportar cualquier ataque o exploración a través de dispositivos de seguridad de red y firewalls, firewall de próxima generación, detección de intrusos y sistemas de prevención e incluso enrutadores que realizan la inspección profunda de paquetes. En este libro encontrará todo sobre AETs y obtendrá consejos útiles y recomendaciones para ayudarlo a proteger su organización. Si trabaja en el gobierno, el área militar, banca, industria, comercio electrónico o con otras infraestructuras críticas, lea este libro para descubrir lo que se enfrenta y cómo protegerse mejor contra las evasiones avanzadas.

El paradigma de la seguridad de red actualmente está cambiando hacia una nueva realidad a medida que los métodos avanzados de hacking son más frecuentes y difíciles de detectar. Un ejemplo de este método son las técnicas de evasión avanzadas (AETs, Advanced Evasion Techniques). Aunque se han documentado ampliamente las evasiones en los últimos quince años, los proveedores de seguridad han ignorado sistemáticamente su importancia. Algunos proveedores incluso han minimizado la importancia de la amenaza presentada cómo evasiones como siendo puramente teórica. Sin embargo este debate no logra percibir el problema principal: el riesgo de los sistemas de seguridad de red comprometidos por AETs continúa creciendo a medida que más y más los ciberdelincuentes aprovechan activamente esta vulnerabilidad. La respuesta es combinar la inspección basada en flujos con la normalización de datos en múltiples capas de protocolo.

Este livro apresenta uma visão geral da segurança de rede e explica como os criminosos virtuais podem usar métodos ocultos e atualmente indetectáveis para invadir sistemas de rede protegidos. As técnicas de evasão avançadas (AETs, Advanced Evasion Techniques) conseguem passar pelas soluções de segurança de rede comuns atuais. Elas podem transportar ataques ou explorações, passando pelos dispositivos de segurança de rede e firewalls, firewalls de próxima geração, sistemas de detecção e prevenção de intrusões e até mesmo roteadores que executam inspeção aprofundada de pacotes. Neste livro, você aprenderá tudo sobre as AETs, além de obter informações e dicas para ajudar a proteger sua empresa. Se você trabalha no governo, na área militar, no setor financeiro, industrial, comércio eletrônico ou outros setores com infraestrutura crítica, leia este livro para conhecer o inimigo e saber como se proteger melhor contra as evasões avançadas.

Atualmente, o paradigma de segurança de rede está mudando rumo a uma nova realidade, pois os métodos avançados dos hackers estão cada vez mais predominantes e difíceis de detectar. Um exemplo desses métodos são as técnicas de evasão avançadas (AET, Advanced Evasion Technique). Embora tenham sido documentadas inúmeras evasões nos últimos 15 anos, os fornecedores de segurança ignoraram sistematicamente sua importância.

El equipo de análisis de SANS Insitute examinó el software McAfee ESM, con enfoque específicamente en las aplicaciones de SIEM y observó un “sistema de SIEM fácil de usar capaz de ejecutar un análisis de eventos amplio y profundo, además de ofrecer una evaluación rápida”.

A conformidade e os riscos financeiros costumavam ser as principais preocupações que motivavam a adoção de uma postura de gerenciamento de segurança e riscos. Leia o whitepaper e saiba como, atualmente, gerenciar os riscos permite compreender uma quantidade maior de dados: varreduras de vulnerabilidades, registros de aplicações e bancos de dados, fluxos, registros de acesso e de sessões, alertas e análise de tendências.

Break the business speed barrier Business has realized the strategic importance of the network, but it is almost impossible for today’s networks to run at business speed. Find out why — and how to do the impossible — in this paper >

Los consumidores de hoy están digitalmente conectados y socialmente en red. Es hora de darles lo que quieren: conexiones personales, experiencias sin fisuras y ofertas en tiempo real de las marcas en las que confían.

En los últimos años, las reglas de comercio han cambiado radicalmente y se ha producido una rápida transición hacia un mercado de compradores. Los clientes no solo compran, llevan a cabo una investigación exhaustiva donde comparan precios y condiciones a través de una variedad de puntos de contacto digitales. Los clientes de hoy están educados e informados, y por esto, esperan más de cada compañía con la que hacen negocios, incluso de las de servicios financieros. El nuevo imperativo es el compromiso del cliente – una interacción directa y personal con cada cliente individual, que brinde contenido relevante y oportunidades personalizadas, utilizando datos y tecnología para ganar y retener negocios.

Informe de la encuesta: conocimientos y revelaciones sobre flash de 1000 usuarios de almacenamiento